The WellKind Experience

What starts it: A parent calls, fills in the website form, walks in, or is referred.

“Someone kind picked up, and we already know what happens next.”What the family feels

Touchpoints

• Judy captures name, child's age, what they're looking for and language in under 60 seconds.

  AdminAppDuring the call

• Thank-you text and email with a short video of the school and a link to book a tour.

  AutomaticText, emailSame day

• Routed to Paulina as a task: offer a tour.

  AutomaticTaskImmediately

What we capture: Family and child basics · Age band wanted · Preferred language · Source

What starts it: A tour is booked.

“They were expected, and they left with something to try at home.”What the family feels

Touchpoints

• Reminder the day before and the morning of.

  AutomaticText24 h and 2 h before

• Tour. Paulina notes what the family cares about.

  AdminIn person

• Thank-you with the enrollment link and one home activity from WellKind World.

  AutomaticEmailSame evening

• If the schedule doesn't fit, the family stays on the warm list. Things change.

  AutomaticList

What we capture: Tour date and notes · Fit: yes, waitlist, not now

What starts it: No spot yet, or the family isn't ready.

“Even waiting with WellKind feels like being part of something.”What the family feels

Touchpoints

• Monthly 'what's happening at WellKind' with glimpses of the curriculum and one activity.

  AutomaticEmailMonthly

• 'Are you still interested?' with one-tap yes, no, later. Keeps the list accurate without calling 20 people.

  AutomaticTextEvery 60 days

• Pre-enrollment video series: getting ready for school, zipping a coat, naming feelings.

  AutomaticEmailEvery 2 weeks

• When a spot opens, Paulina sees who is warm and calls them first.

  AdminPhone

What we capture: Position by age band · Last confirmed interest · Opened content

What starts it: The family says yes.

“The paperwork was the easiest part.”What the family feels

Touchpoints

• Welcome message and the enrollment packet, one question at a time on the phone, in their language.

  AutomaticAppSame day

• Reminders until every form is complete. Paulina sees who's done without chasing.

  AutomaticPushEvery 3 days

• Answers land in the child's profile. A branded PDF goes to the physical file.

  AutomaticApp

• Payment setup and orientation invitation.

  AdminApp

What we capture: Profile, health, pickups, consents · Signed releases · Tuition plan

What starts it: Three days before the start date.

“They already know us, and we already know their child.”What the family feels

Touchpoints

• Teacher checklist appears: space prepared, welcome note, allergies reviewed.

  AutomaticTask3 days before

• Welcome note drafted from the child's likes. Teacher edits and sends.

  TeacherMessage2 days before

• A photo and one specific positive note on the first day. Not dependent on memory.

  TeacherUpdateDay one, by 1 pm

• Check-in call or message from the office.

  AdminPhoneDay one

• 'How did the first week go?' with a one-tap reply.

  AutomaticTextDay five

What we capture: Checklist completion · Welcome note sent · First-day update sent

What starts it: Enrolled and attending.

“I know what happened today, even though I never see the classroom.”What the family feels

Touchpoints

• The affirmation moment when the app opens.

  AutomaticAppOnce a day

• Daily updates: arrival, photos, meals served, nap, one note. Translated automatically.

  TeacherUpdateThrough the day

• Birthdays, classroom transitions and conferences appear on the calendar with a gentle reminder.

  AutomaticPush

• Action items with 'remind me until done': bring diapers, sign the release, tuition due Monday.

  AutomaticApp

• Incidents: the teacher writes it, admin acknowledges, the family hears it from us first.

  AdminMessageSame day

• Six-month file update: 'Is this still true?' one fact at a time.

  AutomaticAppEvery 6 months

What we capture: Attendance and meals (locked daily) · Updates and photos · Forms and payments

What starts it: Graduation to kindergarten, or a move.

“We can't find another place like this.”What the family feels

Touchpoints

• A memory album: the year's photos and notes, branded, downloadable.

  TeacherAppLast week

• A personal goodbye from Miss Elizabeth.

  AdminMessageLast day

• Alumni list: invitations to parent workshops, WellKind World content, and Life & Leadership events.

  AutomaticEmailQuarterly

What we capture: Alumni status and date · Content opened · Workshop sign-ups